When Was The Last Time You Spent 8 Hours Learning Cutting Edge Strategies  to Generate Leads for Your Business?

Now's Your Chance...

Agenda Topics

Do you have a plan to grow your business today, next week, next month, next year?  At this Workshop you'll discover the latest strategies and tactics in lead generation that are currently being used by other successful online and "bricks and morter" businesses around the USA.

Not only will we teach you new strategies and tactics, but you'll learn how to think differently – you’ll begin to see and find opportunities everywhere in your every day life and routine – from the grocery store to the barber shop.  Your mind will expand, you sales will increase and your profits will explode.

After you complete the Workshop, you will never look at how you market your business the same way again.

Let's take look at just a few of the topics we'll be discussing...

How to Build a Strong Marketing Plan

Did you know that companies that have a written marketing plan outperform their competitors by more than 30%?  Yet 95% of all businesses do not have one.  A written plan forces you to think strategically and out of the box.  What are you good at?  Are you better than your competition and if so how and why?  How can you exploit those differences to make prospects select your products and services over the competition?  You’ll walk away with your own personalized set of written goals and strategies for your business.  This is huge!

Learn How to:

	Develop Your Brand Image - What is it now and what do you want it to be - this drives everything else
	Strategically target and own niche markets that you may not have known existed before
	Develop a Unique Selling Proposition (USP) that will give you a distinct advantage over any and all competitors.  Get this one thing right and your business will thrive!
	Install and implement effective systems throughout your business to improve efficiency and profitability
	SWOT Analysis - We'll discuss and create your Strengths, Weaknesses, Opportunities and Threats – once you understand this, it will change the way you view everything else in your business.
	Increase customer satisfaction, loyalty and future profits
	Get so close to your customers and prospects that your competition is virtually locked out

Promotional Strategies on Steroids – How to Drive Massive Amounts of Traffic to Your Business

No matter how good your customer service is, how low your prices are and how great your products and services are, if you don’t have customers walking through the front door, you’ll soon be out of business.  Now, more than ever before, companies need to learn how to effectively promote their business.  This section will focus on dozens of low cost “out of the box,” promotional activities that will get you noticed by potential customers and the media and keep a constant influx of traffic flowing to your business.

Discover How to:

	Use 7 emotional appeals that stimulate people to action.  Understand and use these triggers that drive your prospects to make decisions
	The huge advantage of Niche marketing.  I’ll give you a variety of ways to identify and target your own niche.  Get this right and you’ve just eliminated 90% of your competitors
	How to use a very simple free report to generate sales.  I’ll give you a ton tactics for getting your special reports opened, read and appreciated
	Implement a system of getting testimonials that will provide your business with one of the most important and effective closing tools you could ever want
	How to get your prospects to “raise their hands” showing you that they are qualified prospects and demonstrate their interest
	Generate buzz using viral marketing techniques that cost you almost nothing

Killer Advertising Strategies That Get Results!

There are hundreds, perhaps thousands of prospects in your trading area that have thought about doing business with you at one time or another. The secret is to develop a way to find them and convince them to buy or do business with you...today.  In this section, I’m going to show you specific advertising tips, techniques and strategies developed by some of the best marketers and copywriters in the business.

You’ll learn how to increase your qualified leads and advertising ROI regardless of the advertising media you use.  All types of advertising will be discussed including - yellow pages, direct mail, newspaper, internet, color versus black and white, big versus small, etc.

You'll Learn How To:

	Create more effective newspaper ads guaranteed to bring in more qualified leads
	Develop irresistible offers that prospects can’t find anywhere else
	Increase your response rates to yellow pages ads using simple techniques that cost you less than you’re currently paying
	Use secret direct mail writing techniques in your ads that can double your response rates
	Utilize the art of writing effective headlines to get your prospects to read your all your ads
	Apply psychological reasons why people buy to hook your prospects before they even walk into your store
	Track all your promotional efforts so you can put your money where it is most effective

Drive More Traffic, Get More Leads, Generate More Referrals and Increase Sales Using the Awesome Power of Social Media and Video Marketing

Businesses are now finding that the marketing tools and techniques for attracting new customers considered valuable just a few years ago, are no longer bringing in the sales they once were. Why? Because the dynamics of the market have changed. The worldwide recession seems to have changed the rules of marketing.

In order to compete in this type of market, more and more companies are seeking out low cost “guerrilla” marketing tactics. Social media marketing is one such strategy and can provide business owners and manager something very unique – a low cost, high ROI alternative to traditional marketing and advertising methods.

I’m Going To Show You How To:

	Key concepts of social media marketing
	Why social media marketing is important to the future of your business
	The benefits of social networking sites
	8 easy ways to get started using social media marketing
	How to get on the first page of Google, MSN and Yahoo using video - proven examples!
	Why video is THE best and least expensive form of search engine marketing

Website Strategies Designed to Get Your Prospects To Open Their Wallets

Are you spending huge amounts of time and money driving traffic to your website only to see a tiny percentage of visitors turn into clients or customers?   How would you like your prospects to purchase your products or services on their first visit to your store or office?  It’s possible with a dynamic “pre-selling” website.  In this section you’ll discover the critical elements that will make your website pre-sell like crazy.

I’ll Teach You How To:

	Use the biggest search engines like Google, Yahoo and MSN to build your local business
	Send a ton of pre-qualified prospects to your website without spending a dime on advertising
	Build traffic and get your customers to return to your site over and over
	Use secret internet marketing techniques to automate and build your business
	How to add audio and video to your web site for less than the price of tank of gas
	Avoid the top 10 mistakes that businesses make with their websites
	Get quality content for your web site without writing a word of it yourself
	Increase traffic to your website for little or no cost

Website traffic is a key element in establishing a dominate position in a competitive market. Most businesses rely to heavily on out of date SEO techniques or have no real plan on how to generate traffic, resulting in under performing websites or the use of costly advertising programs. Creating automated traffic machines to generate traffic to your website and products is both cost effective and easily accomplished.

During the Presentation You'll Discover:

	The basics of website traffic. What the search engines are really looking for?
	Why Search Engine Optimization (SEO) is highly over rated and too expensive?
	The key elements to generating website traffic?
	How you can automate everything to get the best results.
	Monetization models for traditional, service and information products.